PRIVACY POLICY

B. Velvet Designs Ltd trading as Blue Velvet., registration no. 6090455, is a Limited company registered and organized under the laws of the United Kingdom with a registered office at 299 King’s Road, London SW3 5EP, United Kingdom.

Dear Visitor:

We want you to know how we handle the information you send us via the internet. Information provided through bluevelvetboutique.co.uk will be stored on servers located in the UK.

Our Privacy Policy adapts to the internet's dynamic environment. We keep you informed by updating this Privacy Policy as our procedures change. Please review it occasionally to remain informed. This Policy was last updated on September 15, 2007. This is the way we handle information:

AUTOMATIC COLLECTION

Our Web server automatically recognizes the visitor's domain name (not the e-mail address) and records the visitor's browser and platform type (e.g., Firefox browser on a Microsoft platform).

COOKIES

"Cookies" are small pieces of information that are stored by your browser on your computers hard drive. We use cookies to:

• Record the visitor's session information (such as the visitor's shopping bag when ordering),
• Record user-specific information on the pages the visitor selects for viewing,
• Retain the visitors answer to our question regarding residency.

If you do not wish to accept cookies, you can modify your browser preferences to reject them. However, if you choose to reject all cookies, you may be unable to use parts of the site.

E-MAIL ADDRESSES

When a visitor gives us their e-mail address, or sends us e-mail correspondence, we retain their e-mail address. We do not share our e-mail lists with non-affiliates for marketing purposes. We use e-mail addresses to communicate with you regarding your orders and other matters regarding transactions between us or your customer relationship with us. We may also use your e-mail address to share information about our products, services and events that may be of interest to you. When you first supply your details to us, you will be given the opportunity to opt-in to receipt of Blue Velvet. informational email. In each informational email, you will be given the opportunity to decline receiving similar e-mails in the future.

VISITOR-KEYED INFORMATION

We retain information provided by our visitor, such as registration information, transaction information (e.g., dates on which customers made purchases, amounts and types of purchases) and contact information (e.g., name, address, phone number).

Our visitor also has the ability to correct inaccuracies in contact information and unique identifiers.

On request with verification, we will give the visitor a reminder with unique identifier information (e.g., customer number or password).

Blue Velvet EVENT INFORMATION FORM

If you live or work in London and request information about the exclusive London based Blue Velvet events you might be placed on the Blue Velvet events mailing list and you might receive periodic event invitations from us. We will retain your address for future mailings but you are welcome to tell us if you do not wish to receive our mailings by contacting us at info@bluevelvetevents.co.uk. We do not share your name or address with any third party.

TELEPHONE NUMBERS

Visitors who give us their telephone numbers online may receive telephone contact from our representatives regarding orders or requests they have placed online.

AD SERVERS

Blue Velvet does not have arrangements with any ad server companies for this Web site.

SECURITY

Your data will be held and processed by us in accordance with our obligations under the UK's data protection legislation - specifically, the Data Protection Act 1998. We are committed to the security of customer information. Your credit card information is transferred directly to Paypal using secure sockets layer encryption technology. We do not see or retain your payment details.

DISCLOSURE

If required by law, court order or in the good faith belief that disclosure is otherwise advisable, we may disclose your information. By using the Bluevelvetboutique.co.uk website, you consent to all of the above uses of your data.

Blue Velvet      The Online Boutique for Contemporary Designer Accessories

Copyright © Blue Velvet 2007